Based on the varying commercial activities of Alshams Stationery, the identity was designed in a flexible manner that suits all departments and services, taking into account the ability to expand in the future. The identity lines and colors have a direct and explicit style that contributes to communicating with customers, both online and in the store, in a consistent and aesthetic approach. The general look and feel of the logo and the identity were inspired by the most popular stationery product (ruler). The bright yellow color was chosen to reflect the sun's vibrance. Whereas the slogan "نضبطك بالملي" is chosen to reflect the attention to detail when serving the customer's needs. The logo is designed to be a combination of the icon and logotype by using the measuring lines of the ruler. The logo was designed with only the word (the sun الشمس) to allow the expansion of its applications in the future to more than stationeries. (Click/tap to navigate👇)