DRC, a client at Habbar, specialized in Market Research and Data Analysis, wanted to celebrate Eid with a data-driven approach. The concept "حلل العيد" which in Arabic can have two meanings: celebrate eid to its fullest, or the literal meaning to analyze it. The campaign message was developed by the creatives team. My role was to curate the art direction to combine the brand core and the Eid spirit. The visual system is applied later by the design team and myself with the supervision of the art director and the creative director. (Click/tap to navigate👇)